By Anyone reading the Post Courier this week will have noticed their venture into what they are calling their ‘Reader Interactive Service’. They’ve basically setup 4 mobile phone numbers (2x B-Mobile and 2x Digicel) and they are encouraging readers to text in Christmas messages or any messages really.
Having run SMS voting for the Ice Discovered Show in 2005 and 2006, it’s an area we are at Masalai are very interested in. Although from a marketing point of view maybe the paper should be encouraging people to also state what part of the country they are texting from so that you can get some actual feedback as to where your paper is being read. If I were either mobile phone company I’d be keen to see the results myself so that I can see where mobile phones are being used from as well.
I’ve heard from someone at the paper that they are getting roughly 150 text messages a day on each phone. Sounds like a very busy way to run a campaign. I imagine they must have someone sitting there fulltime just reading through text messages and typing them up and then deleting the messages when the phones get full.
Well if there’s anyone out there at Post Courier or even at the National and Sunday Chronicle reading this, then we have a simpler way to do this. It’s a great start and I’ll give that to Post Courier, but if it’s going to be sustainable while it’s getting popular then some sort of automation will have to come in place and we have the systems to do that. Olsem tok save tasol…
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