I went along with my younger sister Faith yesterday afternoon to the Ela Murray International School for a small visit by some big names in swimming. Ian Thorpe and Ryan Pini made a special visit to the kids of the Boroko Swimming Club (of which Faith is a member).
One of the parents told me that when the swimming administrators first told the kids that Ian Thorpe was coming, they were like, “Who’s Ian Thorpe?” but when they added that Ryan Pini was also going to be with Ian, they let out a huge ‘Hooraieee!’.
I guess it just goes to show you the job well done by the media and sponsors in PNG in promoting our local heroes and role models. Making sports business and utilising the media effectively for business has not really taken off here. But it can be seen among the bigger players. Ian came wearing his Qantas polo-shirt and Ryan came wearing his Airlines PNG cap. I even noticed that when they went to get something to eat and drink, Ryan instinctively reached for a Coke Zero from his sponsor.
At Masalai these things are noted, being able to maintain a uniform feel for a clients brand whether it be worn on a swimming star or appearing on a website or our Digital Posters is a must. For example we show the Coke Zero advertisement on our Digital Posters, so we automatically notice what Ryan does with that product in public.
So with all of that in mind Masalai has been in talks with Liz Wells at PNG Swimming Inc. about sponsoring their website. We understand that there are a number of sports out there, but after carefully looking at a number of them we felt that swimming best suited our company in terms of exposure for our services.
Our services are limited to urban PNG and a good number of the parents that have kids in the Boroko Swimming Club are business managers and people with access to the internet both at home and at work. Their commitment to sending out newsletters and using email is an important indicator that all that information being sent around needs a central location for access. But most importantly the Boroko Swimming Club and PNG Swimming Inc are a very well run organisations with people like Liz Wells and Barbara Skelton behind it to make it an exciting sport for all kids involved.
Below is a picture of my sister with Ian, (and yes I did tell her to change her t-shirt, but she thinks it’s cool…whateverr?!). Oh and one more thing Ryan is actually taller than Ian!