The Post Courier reported in early June that BMOBILE had changed the brand name of its cell phone service from “BMobile” to “bemobile” alongside a new corporate image and logo. The current logo’s blue colour will change to a striking combination of orange and dark purple.
Roger Blott, beMobile’s chief executive officer, said the new corporate image was “a strong indication of BMobile’s renewal”. “The subtle change to the verb ‘be’ indicates that we are working actively for our customers to be on the move.” Rather than totally re branding the company, bemobile decided to build on the name which still has a strong following in the market and at the same time coming up with something that was more national.
The new logo will feature a symbol with the likeness of a local necklace and whose colour has a little Bougainville mixed in it. Mr Blott said the public would start to see it at the forthcoming bemobile Cup on June 14 with the first round of games.
Chairman Anthony Smare said the change came about following the agreement made with new shareholders and partners to make a difference and to make an impact in PNG. In addition, bemobile would be launching a range of mini-scratch cards worth K3 and K7 to sell alongside the current bmobile cards.
This is a glimpse of the logo from the Sunday Chronicle announcement of their 3 year, K1.8 million sponsorship deal with the PNG NRL’s semi professional competition, (formerly the SP Cup).
Looks like some big things to come and I guess we can expect a bit considering the experience of bemobile’s new CEO Roger Blott.
The Post Courier reported Chairman Anthony Smare introducing Roger Blott with the following statements: “I am delighted to see the level of support that the Capital Way consortium has provided to Black Dolphin Limited, and I am sure it will translate into improved B Mobile services to its customers in 2009.” Mr Blott has worked in Central and Eastern Europe, Russia and throughout the African continent with expertise ranging from management, strategic planning and tactical execution to financing and mergers and acquisitions. “His work in various challenging regulatory regimes has led to valuable relationships at a political level and with telecommunications authorities in the United States, the European Union and the European Commission,”
Mr Smare said, Mr Blott holds a 1st class honours degree in electrical and electronic engineering, from Bristol University in the United Kingdom and is a Fellow of the Chartered Association of Certified Accountants in England and Wales. His telecommunications career began in 1989 when he joined Cable and Wireless PLC in the UK as a corporate finance manager, eventually becoming a business development manager focusing on joint ventures. In 1995 he took over as chief operating officer of Millicom International Cellular, where over a two year period Mr Blott took subscriber numbers from 160,000 to nearly one million people worldwide.
In 1998, he was appointed the CEO of AfriTel, a newly formed company in the Democratic Republic of the Congo, which he eventually sold. Roger became vice president of Telecel International before joining Seattle, Washington-based Western Wireless International (WWI) as regional vice president for Europe and Africa.
Black Dolphin is equally owned by Telikom PNG and Capital Way, a consortium of PNG and overseas investors that is investing in the modernisation and expansion of B Mobile services.”
Now that’s some serious experience, one small, minor, minor point here but the bemobile logo somehow reminds me of my own logo at Masalai. See mine below.