YouTube Launches Campaign Toolkit For Politicians

Source: TechCrunch

Posted: 03 Jun 2010 08:38 AM PDT

YouTube has become an integral tool for political campaigns across both national and local levels. And Google moderator has also been used in a variety of ways to host community town hall meetings.

Today, Google is launching a 2010 Campaign Toolkit and an upgraded Google Campaign Toolkit.The toolkits aim to provide political candidates with the resources to successfully use both YouTube and other Google products to engage constituents and citizens. On YouTube, campaigns will have access to features like a Politician channel (which allows campaigns to brand their channel and upload longer videos), Google Moderator, and analytics tool YouTube Insight.

The toolkit also includes paid advertising campaigns, such as in-stream ads and Promoted Video. The Google toolkit shows how products in the Google Apps family like Docs and Gmail, can keep staff and volunteers connected.

The offerings are sure to be particularly useful for politicians and candidates who are running for office in the coming year. Long-winded politicians should love the fact that video time limits are longer than normal, and they can run the same 15-second and 30-second TV ad spots in YouTube.

President Obama notably used YouTube for both his campaign efforts and now within the White House. The White House also uses Google Moderator and App Engine.


One thought on “YouTube Launches Campaign Toolkit For Politicians

  1. Bring it on Google!!

    Emmanual you mean to say coming election aspirant will have access to the toolkit that Google is/has set up? Then mate,this is good for them (political aspirants) and all of us that use Google

    I hope Google has provided enough space for RESPONSES from Google users.We will tell them in their faces what we think about their political aspirations,their political platforms and their “mauswara” promises.

    We the users of this medium will now have a say. It will not be “a say” but we will give them a whole heap what we had always wanted to say.We will be “in/at their faces” this around because we have this medium of communication.So I say to Google and those who are bringing this campaign toolkit to PapuaNew Guinea ;bring it on!


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