bemobile Says Sorry for all its Past Mistakes

Sundar Ramamurthy, Group CEO of bemobile PNG & Solomon Islands

By Alexander Rheeney (5th December 2013, Post Courier)

Mobile phone company bemobile plans to rollout an ambitious program to expand its market share in Papua New Guinea, company executives said yesterday.

Chief Executive Officer Sundar Ramamurthy, board chairman Andrew Johnson and the Independent Public Business Corporation (IPBC) managing director Wasantha Kumarasiri are banking on new customer-focused innovative products to change the fortunes of the company.

“Being able to think about what innovation we have in PNG, I think that is going to be a key indicator for us. The innovation of products and services (and) how we deliver them, I think that would be a key differentiator,” said Mr. Ramamurthy.

The Government owned mobile phone company has been unable to compete effectively with the Digicel Group since the former’s arrival in late 2007, consequently leading to the Caribbean-based carrier growing its market share in PNG.

Without giving away too much information on the company’s plans, Mr. Johnson said data services and wireless telephony are two services that have allot of potential due to the growing popularity of smart phones amongst Papua New Guineans. “I think also in the PNG context particularly with the affordability of smart phones, the mobile phone is actually an even more important device here than in the other markets, where there is a large proportion of people having computers at home and fixed line services. The smart phone is the absolute critical devise in the country for people who can communicate with each other to do commerce, to do their banking (and) to do emails.”

The company’s failure to build its own infrastructure in the various Provinces after getting a license from the Government was another factor which led to its demise. However the company was determined to dig itself out from its past failures in recent years according to Mr. Kumarasiri.

“People still remember how exorbitant charges were, so with IPBC being the major shareholder today in bemobile, I want to tell the public (that) on behlaf of the shareholders of bemobile today I want to say sorry to those customers who still have negative feelings towards bemobile. I ask for their understanding and forgiveness,” he said.

A telecommunications expert, who refused to be identified, said the injection of K220 million into the company in September this year should provide the neccessary capital to enable it to kick start its expansion program.

5 thoughts on “bemobile Says Sorry for all its Past Mistakes

  1. To: Sundar Ramamurthy

    I wanted to be part of vision of the spirit of PNG. Something that was for PNG and for PNGIANS.Be-mobile caught my attention.
    And so I wondered how…a idea came up and so I started thinking and thought became action..
    ..the RESULT…The result is what I want to clear things out…I have made a presentation that basically outline what I want do to support this PNG company by promoting its presence

    5 mins presentation….you Just have to see it..idea take or I just have to do it myself

  2. I dont understand the financial or the economics of the mobile phones industry but this must I can see Your customer service is pathetic,before you go developing something fanciful and new go through the recorded playbacks and your ring up customer service need HUGE LOOK into.
    How many years have you being in PNG and apart from few Kina here and there the millions you had accumulated its time you up grade everything else that pertains to giving Papua New Guineans a better deal up to world standard

  3. I think there were a couple of thinks that Bemobile failed to do since it started;

    1. Bemobile was very expensive when it started operating. I was thinking that it was only for business man and women only. Just imagine, Bemobile was selling a sim card for K125.00. That was a day light robbery. However, when Digicel came in, it was very cheap so alot of customers went for it.

    2. Bemobile has to improve it’s marketing strategies.
    3. Bemobile has to improve it’s customer services as well.

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